What comes to your mind when you notice the website traffic dropping suddenly? Well, it’s hard to describe when you consider the amount of effort that went into pulling it up. You might feel as if the ground under your feet is suddenly disappearing and the matter doesn’t seem to sink in. It’s none other than the blazing eyes of Google’s algorithm update.
However, you need not push the matter too hard; instead, calm down and get ready to gear up for the next set of efforts. The good news is that several websites that had initially come under the impact of the update have recovered in the past. So, you won’t be that lonely child as well. You are familiar that Google releases several algorithm updates almost every day but the more notable ones or core updates are the ones to create a stir in the SERPs.
Here is a concise guide that will help you plan content marketing strategies that will let you thrive amidst the storm:
- Go Through The Update Carefully
You need not raise a cry whenever a core update arrives; instead, go through it carefully to find out what Google is trying to convey. It’s a slippery slope and the smallest mistake may cost you hugely. The primary intent of the search engine is usually to improve the overall quality of the search result. So, you might require perking up your ways like hiring a content writer for a website that is professionally reputable and can handle the turbulence with result-driven writing skills.
- Review The Damage
Before you enter the recovery stage, try figuring out the damage done to your website. Besides, you need to know whether the update is confirmed if Google has sent an official statement from the search engine. Look for what’s going around in the SEO community and study the general trends that came about after the update. The next step is to jump into data in Analytics and Google Search Console. Diagnosing the effect of the Google algorithm reveals how far you need to go to recover. Explore how each of your target markets is expected to feel the impact. While Google Search Console reveals crawlability and indexing problems, and manual actions, Analytics will help you identify traffic drop, drop in the revenue, and those areas of your website that have suffered the most.
Next up may be hiring a website content writing service to perk up the strategies based on the algorithm. Apart from this, you can rely on tools like DeepCrawl and Screaming Frog to know how Google views your site. The more insights you get the better it is for you to scan to put together things into perspective. That way, you can work on the fixes and monitor further ahead to know how things are going to work.
- Check The Local Search Engine Result Pages
When you come across a sharp drop in rankings, you must not skip analyzing the local SERPs that usually rank for the most accepted keywords. The local competitors of your business may have had better insights in terms of content. Many of them may be hiring website content writers or have changed their targeting strategies to survive the impact of the algorithm.
- Planning The Content Strategy
What about content optimization? You surely cannot ignore one of the most important aspects of the website and that is optimizing content. Delve into the third-party search quality raters of Google and watch for the response. That way, you will find it easier to understand how to incorporate the changes. An SEO blog writing service would be professionally trained to grapple with the after-effects of an algorithm. Furthermore, the guideline will help you measure the things you need to avoid when creating and optimizing content.
- Add Reviews To Your Website
Online users depend on reviews when obtaining insights about products and services. A Website with no reviews today is considered unreliable and unauthentic. To create review-based content, hire an SEO article writing service to make sure that you can offer service-related reviews. Once the core update is rolled out fully identify how badly the content has been affected. Improve the quality of your website content to ensure that it aligns with Google’s authority and relevance. Sorting the problems with the existing content on the website will allow you future proof it against those updates that are about to roll out anytime. Finally, you need experts to pen content that marks up well with the search engine’s guidelines.